Who We Are

good for you.
good for the earth.

We Tell The Stories That Make A  Difference

GFY stands for Good For You, focusing on empowering brands, influencers and thought leaders who have a mission to make the world a better place for future generations.

GFY Creative is a creative PR, marketing and branding agency dedicated to empowering the voices that will change the world. By providing a full scope of services and ideas, GFY is a dedicated partner from point A to Z. We don’t add fluff and we don’t tell you what you want to hear, we tell you the truth. We create based on our principles and with future generations in mind.

We don’t follow the norm, we create trends. We think outside the box and overcome challenges to uplift brands and thought leaders who have a story to tell and vision to build. We’re not afraid to try something new because you can’t guarantee a result. We combine digital prowess with traditional marketing to amplify our clients and reach new audiences. We understand that those who want to change the world need support along the way and we thrive on empowering them.

GFY works with brands and thought leaders in health and wellness, fitness, technology, B2B, CPG, medical, sustainability, eCommerce, and personal development. We provide a range of services including branding, marketing, digital, PR, paid and social media, influencer and celebrity relations, thought leadership, web design and development, events, copywriting, project management, video and audio, graphic design, community management, product development, and podcast management.

We believe great voices come from everywhere and we empower people to live their life to the fullest which is why we are a fully virtual agency made up of people from diverse backgrounds and experiences.

What We Stand For

vision & values..

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creative ideas

Built on a foundation that it's always worth trying something new and different, mixed with proven strategies.

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the real story

Brands come to GFY when they're tired of cookie-cutter agencies telling them to fluff up their messaging and creative ideas. We ENCOURAGE you to share the true story, it's the only way change will happen.

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Digital First

We specialize in empowering brands & thought leaders to thrive in an always-on digital world.

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Health Conscious
top view of handmade colorful paper globe with green leaves isolated on grey, environment protection
Environmentally Friendly
Get serious about human rights
Social Good

Work process

How we work with our clients


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Create a plan.


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Develop the look.


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Build the vision.


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Maintain the movement.

Meet Our founder

GFY Creative was founded by Erin James, a publicist and marketer with a decade of experience working with technology, health, CPG, and B2B startups and corporations. Before starting GFY, Erin worked with notable brands including TiVo, Icontrol Networks (acq. by Alarm.com/ADT), GT Nexus (acq. by Infor), Nuna, and Thermador.

Erin’s life journey took her through years of educating herself on living a healthier, more natural life. She learned about the world, other cultures, and the many wonders that exist today, which led her to launch GFY Creative.

Contact GFY

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